Digital Marketing

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Fee
£75
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Course Overview:

This course provides learners the in-depth knowledge about the digital marketing, by explaining importance of digital marketing in today’s world and how it affects businesses, how digital marketing changes the way of marketing around the globe.

This course is fruitful for the learners who start at Digital Marketing and don’t know what it is? The course describes digital marketing origin, purpose and its usage with its advantages.

As marketing for businesses can be done along many years but the new change is digital marketing. From 20th century when technology usage increases and internet is common among people then the concept of digital marketing came. In today’s world digital marketing is popular term around the globe and many businesses take advantages through digital marketing.

Digital Marketing is beneficial to promote every business and is very famous now-a-days so a person who have knowledge about digital marketing can earn place in market. This course design in such a way that a person know history of digital marketing and also know how he must be able to do digital marketing. What basics he should know about digital marketing and how digital marketing affects one’s business and in which ways it could be beneficial for any business.

Course Outline:

Chapter 1) Situating Digital in Marketing

  • Introduction
  • What is digital?
  • The word Digital
  • Understanding marketing
  • Understanding digital marketing
  • Digital marketing
  • Digital tools enabled
  • Crowdsourcing
  • Crowdfunding
  • Micro tasking
  • Digital audiences
  • Segmenting and customising messages
  • Measurability
  • The TCEO model
  • Think
  • Create
  • Engage
  • Optimize

Chapter 2) Digital Marketing Strategy

  • What is Digital Marketing?
  • Business and brand strategy
  • Strategy for brand operates
  • Understanding the environment
  • Understanding the business
  • Understanding customers
  • Understanding competitors
  • The building blocks of marketing strategy
  • Porter’s Five Forces analysis
  • SWOT analysis
  • Crafting a digital marketing strategy
  • Context
  • Value exchange
  • Objectives
  • Objectives need to be SMART
  • Specific
  • Measurable
  • Attainable
  • Realistic
  • Time-bound
  • Tactics
  • Tactics and evaluation
  • Ongoing optimization

 

Chapter 3) Strategic Thinking

  • Need a digital marketing strategy: Why?
  • Your business and digital marketing
  • Digital marketing – yes or no
  • Demographic of internet users
  • Defining your digital marketing strategy
  • Laying strong digital foundations
  • Know your business
  • Know the competition
  • Know your customers
  • Know what you want to achieve Know how you’re doing
  • Understanding the digital consumer
  • The digital consumer revealed
  • Making the web their own
  • I don’t know you and you don’t know me
  • Key traits of the online consumer
  • Using influencers to help spread the word
  • Influencers
  • Mind the Ps
  • Product
  • Price
  • Promotion
  • Your website
  • Search engine optimization (SEO)
  • Pay-per-click search advertising (PPC)
  • Affiliate marketing and strategic partnerships
  • Online public relations
  • Social networking
  • E-mail marketing
  • Customer relationship management
  • Place
  • Eyes on the prize
  • Tracking accountability
  • Bringing it all together

 

Chapter 4) The Changing Face of Advertising

  • Advertising
  • Advertising through the ages
  • History
  • Technological advancement
  • The Technology behind Digital Marketing
  • The first global communications network: ‘the highway of thought’
  • Early networks
  • You’ve got mail
  • From ARPANET to internet
  • Making connections – birth of the web
  • The wild wide web – a new frontier
  • People’s Importance
  • A huge and growing market
  • Introducing Consumer 2.0
  • Adoption of Technology
  • Interconnectivity
  • Technology is levelling the information playing field
  • Relevance filtering is increasing
  • Niche aggregation is growing
  • Micropublishing of personal content is blossoming
  • Rise of the ‘prosumer’
  • On demand; any time, any place, anywhere
  • Market Transformation Effects

 

Chapter 5) Your Window to the Digital World

  • Your website – the hub of your digital marketing world
  • A conversion engine for traffic
  • Building an effective website
  • The main steps of building your website
  • Planning
  • Design
  • Development
  • Testing
  • Deployment
  • Know why you’re building a website
  • Know who your website is for
  • Build usability and accessibility into your website design
  • Usability
  • Accessibility
  • Words make your website tick
  • Know your competition
  • The online marketer’s holy grail
  • Why is search engine optimization so important
  • Make your site easy to crawl
  • Content – the most important thing on your site
  • Tools for online monitoring
  • How to do Digital Marketing
  • Optimizing Search Engine Results
  • Creating Marketing Content
  • Advertising on Social Media
  • Marketing Through Email
  • Using Pay Per Click Advertising

 

 

 

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Following are standard terms and conditions necessary to be reviewed, understood and agreed by the learners to proceed further for the enrollment: -

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The Virtuous Honorary Membership is offered to the Professional who have Two Year experience in any same field.

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The Honorary Members will be able to Attempt the Free Exams for all Virtuous Courses to obtain Certificate of Achievements as much as they want.

It is mandatory to submit the required documents with the Honorary Membership application.

The all above benefits are only available if the Honorary Membership application will be approved by the Virtuous Learning Certification.

The Membership Fee £ 1 (GBP 1, Non-Refundable, Inclusive of all Taxes) is Charged for the Member’s Authentication purpose only.

The Fee is only acceptable online by fully secured payment system Powered by Stripe integrated with Virtuous Learning Certification website.

Privacy Policy:

The contact details provided by the learners Name, Email Address, National Identity Card Number, Country of Residence, Company Name and Designation are taken strictly for the Virtuous Learning Certification own use only and kept strictly confidential not disclosed to any third party.

The purpose to take the National Identity Card Number, Country of Residence at the time of Enrollment is the unique type of Virtuous Certificate which shows these both information together with Honorary Member’s name, it makes certificate identical and traceable with the Honorary Members when its represented by them to anyone.

The documents uploaded by the Honorary Members at time of Application i.e Picture, Proof of Identity and Proof of Experience is obtained to ensure the Honorary Member’s existence, authenticity of the application and to ensure the Honorary Membership applicant have the minimum required experience to qualify for the Honorary Membership.